Understanding Visual Communication

Before booking a workshop, please make sure that you can attend for the entire duration.

 

 

Participation

For doctoral researchers of all disciplines.

 

Objectives

The aim of the workshop is to learn the language of the Visual.

Based on the workshop leader’s twelve years’ experience as a graphic designer and his subsequent experience in training small printing companies to transform themselves into design consultancies, this workshop examines the principles of visual communication that will enable primarily verbal communicators to become more effective at expressing their ideas in a compelling visual format.

 

Content

Developing visual awareness – how to learn to become more visual

• Visual design principles: visual focus, differentiation, pattern, contrast, simplicity, consistency, colour, typography

• Interactivity and motion graphics

• Integration of words as part of the image

• Applying the principles of visual design to scientific contexts

• Presentation of data and research results in visual forms

• Visual storytelling

• Information visualisation

• Use of photographic images

• Designing icons and graphic representations

 

Further Information

If there are free spots, we also allow postdocs to participate.

 

For workshops held online, participation is allowed under the following conditions: a working camera that is turned on and a microphone to allow active participation in discussions and group work. Headphones must also be used to protect other participants from office eavesdroppers. In this context, we would also like to refer to the rules for digital courses at Freie Universität Berlin (Code of Conduct).